Get insight into the do’s and don’ts of DRTV, from production to media buying to response tracking, and see how new consumer habits are changing the script for DRTV marketers.
Len Zappolo DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…
Len Zappolo DRTV, Response Marketing, Trends and POV
The challenge of finite airtime Ready to grow your business using Direct Response TV (DRTV) advertising? Eager to see how this unique ROI-driven broad media channel can drive measurable response?…
Len Zappolo DRTV, Response Marketing
You’re responsible for achieving great results with an upcoming marketing campaign.