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Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.

The Question on Every Marketer’s Mind: Who Are You?
February 18, 2025

Katie Maule Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Millennials - Gen Y, Response Marketing, Trends and POV

Get familiar with the process of tailoring content to a specific target audience.

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The Top 5 Blog Posts of 2024
January 9, 2025

DMW Direct Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

The direct marketing tips and industry-specific advice you want are right here — aggregated in one easy-to-read blog post.

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Don’t Skip These Tactics to Get in the Boomer Groove
November 7, 2024

Stephen Motter Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Find out what makes a boomer a boomer and boost the effectiveness of your next omnichannel marketing campaign.

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GAIN AN EDGE WITH PHONE MATCH RETARGETING
October 24, 2024

Renee Mezzanotte Boomer Marketing, Direct Mail, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

You have a prospect out there who made the effort to call. The least you can do is write.

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Improving the Way We Speak to Hispanic Consumers
August 8, 2024

Sean Clark Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

The transcreation process thoughtfully bridges language gaps, helping marketers connect with Spanish-speaking audiences.

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