Direct Response Video is Not a Medium. It’s Huge!
May 30, 2019
Len Zappolo DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Video content — including TV ads — is King. Just be sure it all sells.
It’s Good to Be a Control Freak
April 29, 2019
Steve Gupton Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why Keeping “Control” Creative Intact Is So Crucial To Effective Direct Marketing
How to do a TV Campaign ... “Better.”
May 9, 2018
Bill Spink Creative That Sells, DRTV, Response Marketing, Action Brand - Action Marketing
Who doesn't like a little competition? TruMark Financial does. And this new DMW-created TV campaign has more than a little fun with their positioning to drive home the point.
Top 5 Posts From 2017 For a Prosperous New Year
December 29, 2017
Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.
How Proactive DRTV Buy Management Dials In Better Results
September 15, 2017
Dowmecia Edgerton DRTV, Response Marketing
A set-it-and-forget-it mindset can doom your DRTV campaign to failure. Too many marketers have a passive attitude. “It’s only 10 weeks; we can look at the results at the end…