Get insight into the do’s and don’ts of DRTV, from production to media buying to response tracking, and see how new consumer habits are changing the script for DRTV marketers.
Len Zappolo DRTV, Response Marketing, Trends and POV
Who would prefer to run TV in the middle of the day? To use :60's and :120's - not :30's? Read 5 very sane reasons to see far better R.O.I by doing TV totally different than "top 10" brands with billion dollar budgets.
Len Zappolo DRTV, Response Marketing, Trends and POV
The ins & outs of accomplishing pinpoint personalization across all platforms
Bill Spink Creative That Sells, DRTV, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News
Finding the right balance of brand-building and lead generation is always tough with direct response TV.
Len Zappolo DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Video content — including TV ads — is King. Just be sure it all sells.
Steve Gupton Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why Keeping “Control” Creative Intact Is So Crucial To Effective Direct Marketing