News and musings that take us around the world of direct marketing, with some funny stops along the way.
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, DM Lite
What’s de rigueur at DMW might be gibberish or jargon to you. Let’s get on the same page with some most often-used direct marketing terms.
Jen Stercula Trends and POV, DM Lite
We all need a time out. Here's a few ways to reset your day in 30 minutes or less.
Bill Spink Creative That Sells, Response Marketing, Trends and POV, DM Lite
Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.
Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite
Real DMW employees weigh in on the business of video in the time of COVID-19.
Steve Gupton Trends and POV, DM Lite
“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.