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Cheryl Biondi Creative That Sells, DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Many decades ago, advertising pioneer David Ogilvy called direct response his “Secret Weapon.” Today, there’s no mistaking the power of direct response, especially on television.

George Price Response Marketing, Action Brand - Action Marketing

Being in charge of marketing is a big responsibility. In fact, some argue the fate of the company depends on it. So what’s the best way to maximize leads and conversions, minimize costs, and win in the marketplace?

Sean Clark Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV

While many ads focus on just the top of the sales funnel (okay if you’re satisfied with “Likes”) if you want to see a winning ROI, you’ll want to deploy real direct response techniques ...

Renee Mezzanotte Health Care Marketing, Medicare Marketing, Trends and POV

I do think I heard a small cheer from local Medicare Marketers across the country after CMS issued a two-page memo on Oct. 8 reminding (warning?) Medicare Advantage organizations about their obligation when using third-party marketers for lead generation.