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News and views to improve the strength and vigor of all your direct response marketing activity.

DMW HIRES ANDREW DAVIS AS FRONT-END DEVELOPER
October 4, 2021

Christina Clausen Company News

Bringing more talent and skill to the digital team at DMW.

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[Study] How Brand Identity Plays On Social Media And In Sales.
September 29, 2021

Jenn Smith Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

When Facebook hosted a webinar on how to leverage “visual identity” in ads to maximize direct response creative effectiveness, we were highly intrigued …

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DMW PROMOTES TWO DIGITAL ROCK STARS
September 20, 2021

Christina Clausen Company News

Bonanni and Smith showcase incredible talent and dedication with DMW clients.

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Predictive Modeling Gets Healthy Results For Health Insurance Plans
September 17, 2021

Josh Kaplan Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

What if you could take all the various data points you have in hand, couple it with third-party information, and use it to predict response and conversion?

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U … T … What?
September 3, 2021

DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A

Question: What's in a UTM code and what is it trying to tell me?

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