Marketing Insights

DMW Direct Digital Direct Marketing, Medicare Marketing, Direct Q&A

Question: What's the difference between a hard or soft lead in a digital campaign?

Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing

Did you know Google Analytics is getting a MAJOR makeover? If you're in digital marketing, don't miss this post ...

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

For the Medicare marketing world in 2022, the Centers for Medicare & Medicaid Services (CMS) has proposed big changes ...

Janine Taylor Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

A powerful location-based marketing tool, geofencing can easily and quickly increase the number of consumers who see your advertising.

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

One of the most common questions an ad agency hears from a prospective client is, “How can you make my product or service stand out to shoppers in my marketplace?”