Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.
Steve Gupton Digital Direct Marketing, Direct Mail, Response Marketing
The darling of the modern marketing machine is digital media. But there’s a direct response powerhouse many marketers are underutilizing ...
DMW Direct DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Direct Q&A
Question: Do TV commercials with rolling screens of type really work?
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...
Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing
Email is so old school. In fact, the first one was sent back in 1971. But it’s certainly not showing any signs of slowing down in marketing.
DMW Direct Boomer Marketing, Direct Mail, Direct Q&A
Should I personalize my marketing communications to members and prospects?