Direct response marketing is driven by savvy Marketing analytics. Here we share insights and opinions on direct marketing reaching beyond data and information to boost response and ROI.
Josh Kaplan Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
What if you could take all the various data points you have in hand, couple it with third-party information, and use it to predict response and conversion?
DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A
Question: What's in a UTM code and what is it trying to tell me?
Len Zappolo DRTV, Marketing Analytics, Response Marketing, Trends and POV
If you’re in marketing/advertising, you’ve most likely heard the term Connected TV or CTV. But how many of you really know what it is? How it works? And why it’s quickly becoming the place to be when it comes to budgeting your TV media dollars?
Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Trends and POV
Imagine waking up to a fully updated dashboard showing you important KPIs, in context with business drivers to help you make decisions for that point in time, in that exact moment ...
Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?