Marketing Analytics

DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A

Question: What's in a UTM code and what is it trying to tell me?

Len Zappolo DRTV, Marketing Analytics, Response Marketing, Trends and POV

If you’re in marketing/advertising, you’ve most likely heard the term Connected TV or CTV. But how many of you really know what it is? How it works? And why it’s quickly becoming the place to be when it comes to budgeting your TV media dollars?

Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Trends and POV

Imagine waking up to a fully updated dashboard showing you important KPIs, in context with business drivers to help you make decisions for that point in time, in that exact moment ...

Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?

Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

As the COVID-19 pandemic continues to show us, the need for logical and strategic decision making is paramount when responding to a crisis, predicting the future, and telling a factual story of the what’s and why’s ...