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Marketing Analytics

Direct response marketing is driven by savvy Marketing analytics. Here we share insights and opinions on direct marketing reaching beyond data and information to boost response and ROI.

Online Marketing to Seniors: The 65 Plus Approach
November 27, 2023

Jenn Smith Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

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4 Steps to Optimizing Customer Retention with an Effective Email CRM
November 7, 2023

Brian Bundens Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

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8 Ways to Increase Conversions within your Landing Pages
October 11, 2023

Justin Stauffer Boomer Marketing, Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

8 best practices for conversion rate optimization within lead generation-oriented landing pages

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Marketing Automation: Right-sizing Your CRM
May 16, 2023

Brian Bundens Digital Direct Marketing, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Marketing automation platforms have evolved beyond just email marketing, and can help you more effectively segment, nurture, and convert existing and potential members or customers.

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10 Practical Differences between Google Analytics 4 and Universal Analytics
May 18, 2022

Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing

Did you know Google Analytics is getting a MAJOR makeover? If you're in digital marketing, don't miss this post ...

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