Curious About Clicks
January 15, 2021
DMW Direct Digital Direct Marketing, Direct Q&A
Question: What the heck is a responsive ad and is it effective?
2020 – 2021 Medicare Marketing Insights: A Slow AEP; Digital Media Boost; Effective Q1 Messaging To-Do’s
January 11, 2021
Renee Mezzanotte Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
From a recent article in RADAR on Medicare Advantage — plus added insights — reports and ideas on what is working in Medicare Marketing, both this fall and going into Q1 Open Enrollment.
Top 5 in 2020 – Best of DMW Blog
December 28, 2020
Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?
It’s Official: Facebook Drops Its Dreaded 20% Text Rule
October 14, 2020
John Garland Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV
How Removing The 20% Text Rule Levels The Testing Field For Words vs. Pictures
The poetry of a digital ad
September 16, 2020
Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He