Pandemic Pondering
May 7, 2021
Jen Stercula Digital Direct Marketing, Response Marketing, Direct Q&A
Question: How should we continue to communicate about COVID-19?
U.S.-based health insurance providers will be required to be certified by Google
April 28, 2021
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV, Company News
Effective June 2, 2021, all health insurers that want to advertise through Google’s ad network will be required to be certified by a third party. Find out details of this new requirement ...
6 Actions Marketers Can Take To Prepare For iOS 14 Privacy Updates
April 27, 2021
Jenn Smith Digital Direct Marketing, Response Marketing, Trends and POV
Apple is making changes to their data policy with iOS 14 and these changes are rolling out now! So, how will it impact marketers' ability to target ads? What steps can you take to keep your campaigns successful?
6 Digital Marketing Trends For The Health Insurance Industry
April 14, 2021
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
Very few people saw the huge impact that the COVID-19 pandemic would have on the way people live their lives — and how marketers would have to adapt to communicate with consumers ...
How & Why COVID-19 Has Made Video Streaming A “Must Watch” for Advertisers
February 8, 2021
Jenn Smith Digital Direct Marketing, Trends and POV
“So, what are you bingeing?” That’s the question everyone’s been asking lately. With more time spent at home since the start of the pandemic, content viewership has seen a serious uptick — especially within the streaming world.