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News and views to improve the strength and vigor of all your direct response marketing activity.

DMW’s Expansion Continues with Addition of 3 More Team Members
September 21, 2022

Christina Clausen Company News

Welcoming 3 more new employees in account services, digital services, and the creative department.

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Getting Personal
August 26, 2022

DMW Direct Boomer Marketing, Direct Mail, Direct Q&A

Should I personalize my marketing communications to members and prospects?

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Why “web accessibility” needs to be a priority, not an afterthought.
August 18, 2022

Andrew Davis Digital Direct Marketing, Response Marketing, Trends and POV

In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...

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DMW PROMOTES GRAY TO ACCOUNT MANAGER
August 8, 2022

Christina Clausen Company News

Gray continues to play a pivotal role with DMW clients.

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Media strategies evolve as boomers become “the” connected TV generation
July 29, 2022

Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!

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