DRTV Distressed
December 17, 2020
Question: I want people to watch my commercial, but is it too long?
Launching A Medicare Plan? Get 4 Keys To Success
December 11, 2020
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.
Virtual Realities: The Good, The Bad, and the Unexpected of Filming a TV Commercial Remotely
November 30, 2020
Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite
Real DMW employees weigh in on the business of video in the time of COVID-19.
DMW HIRES DONNA DURANT AS ACCOUNT SUPERVISOR
November 25, 2020
Christina Clausen Company News
Providing DMW with a wealth of direct marketing and strategic account experience.
Finding Contentment In This Strange COVID World
November 13, 2020
Steve Gupton Trends and POV, DM Lite
“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.