News and views to improve the strength and vigor of all your direct response marketing activity.
Linda Armstrong Health Care Marketing
Once upon a time, there were only agents and brokers. There was no direct response. There was no big data. Sounds likes the beginning of fairy tale by this is a true story.
Mike Wermuth Direct Mail, Response Marketing, Trends and POV
As we highlighted in a previous post, there’s plenty of room for direct mail in the digital age. From the research referenced, we know that many people prefer to engage with brands that they want to hear from through direct mail
Linda Armstrong Health Care Marketing
It’s a great lesson in Direct Marketing … as more and more decisions about health insurance and health care are placed in the hands of the consumer...
Mike Wermuth Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV
Direct Mail: The Smart Marketer’s (not so) “Secret Weapon” For years we’ve heard rumors about the death of print media (including direct mail) and news around the struggles of the…
Len Zappolo DRTV, Response Marketing
You’re responsible for achieving great results with an upcoming marketing campaign.