News and views to improve the strength and vigor of all your direct response marketing activity.
Stephanie Natale Direct Mail, Response Marketing, Trends and POV
As direct marketing continues to evolve from traditional print and direct mail to more digital channels, marketers are faced with the critical question ...
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
Only 4.5% of Medicare Advantage members switched during the Open Enrollment Period (OEP) that was reinstated for 2019, according to Deft Research. But as member awareness of this opportunity is likely to grow with future cycles ...
Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing
Despite being the oldest digital marketing tactic, email marketing has evolved over the years. Mobile adaptation, ever-increasing volume of emails received, and compliance-related factors ...
Christina Clausen Company News
Putting technology knowledge and skills into action.