Direct Response Video is Not a Medium. It’s Huge!
May 30, 2019
Len Zappolo DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Video content — including TV ads — is King. Just be sure it all sells.
New California Law May Change Marketing for the Entire U.S.
May 7, 2019
Justin Stauffer Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why marketers should take note of the California Consumer Privacy Act (CCPA). If you market to consumers in California, and host data on CA residents ... this law can impact your marketing programs in 5 ways ...
It’s Good to Be a Control Freak
April 29, 2019
Steve Gupton Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why Keeping “Control” Creative Intact Is So Crucial To Effective Direct Marketing
6 Reasons Why Your Medicare Digital Marketing Sucks
April 5, 2019
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Watch the free DMW webinar for what NOT to do — and enjoy digital success!
Preparing for a marketing campaign is like preparing for a storm.
March 25, 2019
Megan Howe Health Care Marketing, Insurance Direct Marketing, Response Marketing
5 Tips for Successful Contingency Planning