Become a Google Analytics Power User — Part 2: High-Value Traffic
July 12, 2019
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your site traffic.
Addressable Media: How to send 1:1 personalized messaging in 360 degrees
June 25, 2019
Len Zappolo DRTV, Response Marketing, Trends and POV
The ins & outs of accomplishing pinpoint personalization across all platforms
TV Spot Wins 3 Awards — Boosts High Lead Totals
June 18, 2019
Bill Spink Creative That Sells, DRTV, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News
Finding the right balance of brand-building and lead generation is always tough with direct response TV.
Become a Google Analytics Power User — Part 1: Understanding Users
June 10, 2019
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your digital marketing.
Direct Response Video is Not a Medium. It’s Huge!
May 30, 2019
Len Zappolo DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Video content — including TV ads — is King. Just be sure it all sells.