Direct Q&A — Get answers to questions about all things direct marketing.
October 30, 2020
When you have direct marketing questions, we've got answers.
How Health Care Analytics And Marketing Is Evolving In A Pandemic World
October 23, 2020
Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
As the COVID-19 pandemic continues to show us, the need for logical and strategic decision making is paramount when responding to a crisis, predicting the future, and telling a factual story of the what’s and why’s ...
It’s Official: Facebook Drops Its Dreaded 20% Text Rule
October 14, 2020
John Garland Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV
How Removing The 20% Text Rule Levels The Testing Field For Words vs. Pictures
The poetry of a digital ad
September 16, 2020
Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He
10 ways to optimize landing pages for lead generation (Part 2)
August 31, 2020
Justin Stauffer Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Your attention-getting digital ad made people look ... now here's Part 2 of 10 ways to optimize your conversion URL to get that interest to flow into solid leads and sales ...