If everyone needs healthcare, why is it so tricky to market it? Hear from marketing professionals on best practices for healthier responses.
Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…
Len Zappolo DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…
Linda Armstrong Health Care Marketing
Once upon a time, there were only agents and brokers. There was no direct response. There was no big data. Sounds likes the beginning of fairy tale by this is a true story.
Linda Armstrong Health Care Marketing
It’s a great lesson in Direct Marketing … as more and more decisions about health insurance and health care are placed in the hands of the consumer...