Marketing, production and creative professionals share thoughts on how to create materials that look good and “sell” good, too.
Stephen Motter Boomer Marketing, Creative That Sells, Digital Direct Marketing, Medicare Marketing, Trends and POV
Social media is impacting language and reshaping marketing strategies across various demographics ... especially seniors.
Patrick Donoghue Creative That Sells, Direct Mail, Marketing Analytics, Response Marketing, Trends and POV
Sometimes you have an outer envelope that shouts. Sometimes you have one that whispers. But which one gets results?
Sue Naylor Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Marketing Analytics, Trends and POV
Think twice before you call "snail mail" old-fashioned.
Steve Richards Creative That Sells, Trends and POV
Artificial Intelligence is a powerful tool, but it still has a long way to go.
Katie Maule Creative That Sells, Trends and POV
Discover 4 ways to develop your cultural sensitivity so you can avoid creating content that may have a negative impact on a consumer.