News and views to improve the strength and vigor of all your direct response marketing activity.
Bill Spink Creative That Sells, DRTV, Response Marketing, Action Brand - Action Marketing
Who doesn't like a little competition? TruMark Financial does. And this new DMW-created TV campaign has more than a little fun with their positioning to drive home the point.
Renee Mezzanotte Medicare Marketing
Medicare Marketer Alert: The recent Cures Act reinstates the Medicare OEP. What does this mean for you? Here's a practical 1,2,3 of to-do’s for both the acquisition and retention side of your business …
Janine Taylor Boomer Marketing, Medicare Marketing
First quarter. The calm after the storm. Winter on the cusp of spring. We Medicare marketers survived. The Annual Election Period (AEP) is over.
Rachel Silva Medicare Marketing
Wow, it’s sure been a busy March! This past week, I had the pleasure of hearing our own Justin Stauffer speak at the RISE Medicare Marketing, Sales & Product Summit
Rachel Silva Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key