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News and views to improve the strength and vigor of all your direct response marketing activity.

TWO DMW EMPLOYEES RECEIVE DISTINGUISHED FACEBOOK BLUEPRINT CERTIFICATION
January 25, 2021

Christina Clausen Company News

DMW is pleased to announce that John Garland and Jenn Smith have successfully achieved their Facebook Blueprint Certification.

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How to get consumers to bite on your direct marketing offer and net more sales
January 22, 2021

Bill Spink Creative That Sells, Response Marketing, Trends and POV, DM Lite

Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.

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Curious About Clicks
January 15, 2021

DMW Direct Digital Direct Marketing, Direct Q&A

Question: What the heck is a responsive ad and is it effective?

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2020 – 2021 Medicare Marketing Insights: A Slow AEP; Digital Media Boost; Effective Q1 Messaging To-Do’s
January 11, 2021

Renee Mezzanotte Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

From a recent article in RADAR on Medicare Advantage — plus added insights — reports and ideas on what is working in Medicare Marketing, both this fall and going into Q1 Open Enrollment.

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Top 5 in 2020 – Best of DMW Blog
December 28, 2020

Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?

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