Marketing Analytics

Finally, you can gain actionable results from your data. DMW’s Medicare marketing experts wield all the power of Blend360’s leading-edge data science for breakthrough performance that starts day one.

Make the most of your leads and applications with applied AI and practical expertise

A data-first approach doesn’t need to be complicated. Using the data you currently have, we can immediately improve your campaign performance. Then, at your pace, develop a roadmap for continuous enhancements.

Set marketing goals and benchmarks to ensure alignment and provide direction. Conduct exploratory data analysis. YOUR Medicare Members 5. Continuous Optimization 1. Planning & Data Exploration 2. Profiling & Segmentation 3. Medicare Industry Insights 4. Targeting & Testing Strategies Leverage data allied with business goals to profile and segment prospect universe, leads, and members to identify key characteristics. Gather Medicare industry intelligence beyond immediate performance to understand market conditions, competitive insights, and trends. Continuously test strategies and implement incremental improvements to refine your conversion and retention funnel, ensuring optimal results over time. Driven by a learning agenda to examine the performance of different marketing executions to improve overall performance.
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Planning & Data Exploration

Set marketing goals and benchmarks to ensure alignment and provide direction. Conduct exploratory data analysis.

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Profiling & Segmentation

Leverage data allied with business goals to profile and segment prospect universe, leads, and members to identify key characteristics.

An image of a gear

Medicare Industry Insights

Gather Medicare industry intelligence beyond immediate performance to understand market conditions, competitive insights, and trends.

An image of a gear

Trageting & Testing Strategies

Continuously test strategies and implement incremental improvements to refine your conversion and retention funnel, ensuring optimal results over time.

An image of a gear

Continuous Optimization

Driven by a learning agenda to examine the performance of different marketing executions to improve overall performance.

Master your member data and fuel growth

A comprehensive member marketing database is possible! You don’t have to rely on disparate legacy systems to try to support your marketing. With the combined expertise of DMW and Blend360 you can have a resource that is easy to use and improves your performance across all marketing channels.

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